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Bank Relationship Manager™ Helps The California Automobile Association Drive More Efficiency From Its Banking Relationships
March 19th, 2007, Bannockburn, IL -- The California Automobile Association (CAA) is a licensed membership organization affiliated
with the Florida-based Automobile Association of America (AAA). One of the three largest auto clubs in America, CAA has been in operation
for 106 years, employs approximately 6,000 employees in 100 district offices, and serves more than 5 million members in Nevada, Utah,
and from the middle of California to the Oregon border. As a major underwriter of home, life and automobile insurance, CAA makes
extensive use of a variety of bank services, and incurs approximate $100,000 in bank charges each month.
According to Dan Ellecamp, a Financial Counsultant with CAA, Bank Relationship Manager™ (BRM) has significantly enhanced the
effectiveness of the monthly account review process. The system has also provided a consistent basis of comparison to analyze
charges associated with the organization’s two primary banking relationships.
“We brought in The Weiland Financial Group and BRM four years ago. At the time, we had two primary banking relationships that
handled 95% and 5% of our business respectively. Between those two institutions, we maintained approximately 40 accounts, and
utilized a number of services to support our retail functions, as well as our lockbox and ACH functions. Prior to installing the
system, there was no effective automated way to review bank charges and to quickly determine their accuracy.”
Fast Analysis With Full Documentation
At CAA, BRM screens and analyzes all incoming account data supplied by both of the banks that serve the company. The system then
performs a global analysis of fees, and automatically highlights discrepancies in rates. It also flags new fees that were previously
not documented by the system. Armed with this information, CAA has been positioned to effectively question each bank on their fee
assessments, and has been able to provide backup documentation necessary to renegotiate charges or ask for credits.
Most financial institutions will often query customers of their use of Weiland’s BRM system. The reports generated by BRM help
banks bring consistency to their customer operations and individual fee arrangements. The reports also use bank-provided data, so any
discrepancies or questions can be effectively tracked through the bank’s organizational structure. Finally, the BRM system can be
easily customized to accommodate both bank and customer reporting structures.
A Structure You Can Leverage
BRM allows CAA to analyze fee structures on a global, state or service office basis. In addition, BRM has successfully helped
the organization contain the growth of its bank fees. In fact, by generating hypothetical reports on an on-demand basis, CAA was
able to evaluate a proposal presented by the smaller bank, and then use data produced by BRM to renegotiate account charges with
the larger institution.
“When we implemented BRM in the late in 2002, we immediately acquired a number of efficiencies,” remarked Dan. “First, we
eliminated the need to re-key data – a time consuming process that was a frequent source of mistakes. Then, we put an end to
digging through paper reports in order to find discrepancies. BRM makes it easy to stay current on bank charges on a monthly basis,
to document trends on an annual basis, and to objectively look at our banking relationships while maintaining tighter control over
our outgoing resources.”
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